Brand Analytics and Search Crew Performance Are Not the Same

If two products made up 100% of the sales and there's only two of them, it has to be an even number. In search crew performance for the week, the total number of sales that it says was generated from Spooky Kitchen was five. So again, this is like 100% confirmation. If you're really wanting to know what's going on with the number of clicks, do not rely on brand analytics. They're just apples and oranges.