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Controversies and Political Shifts on Twitch
This chapter explores recent controversies surrounding Twitch, emphasizing the impact of major companies like JPMorgan and AT&T halting their ads due to allegations of anti-Semitism. The discussion also highlights the changing political landscape in the U.S. and how it influences corporate advertising strategies, as well as the need for open dialogue amidst rising tensions in partisan discourse. The chapter examines the dynamics of online fan communities and the responsibilities of advertisers in navigating ethical implications in their partnerships.