3min chapter

Ecommerce Marketing School cover image

A Winning Abandoned Cart Playbook: Behind The Scenes Of Kuru's 5-Email Flow #595

Ecommerce Marketing School

CHAPTER

The Importance of Customer Support in Your Email Marketing

The abandoned cart is really about breaking down those barriers to purchase, right? Like what is it that's stopping them? And sometimes it might just be a reminder, you know, they were in the middle of checking out and the doorbell rang. So if you do have a discount code situation, just auto apply it in your cart. Some people don't want to go to their email. They just want to text and it's like on my phone, they click on it, they finish it up. It's easy there.

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