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Sporting Sanctions

Business Daily

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Corporate Partners Engaged in Sport

Sport is a billion dollar business. Advertising is a key partefit. russian teams and athletes have attracted the attention of some of the biggest brands in the world, as cherry bradish told us. How big an economic player is russia indisporting world? Not as big, i think, as perhaps some of the medio has represented. There are one or two sports and one or two very high profile sponsorships, like gasprom in football, which have all now been suspended. And even when you take a federation like efe, who had major russian sponsors paying 30, forty million dollars a year within efe revenues, it has marginal impact. In the olympic

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