How To Create Value For Foreign Consumers; Balancing Global And Local Priorities; Domestic Benefits Of A Global Mindset
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Balancing Global and Local Branding
This chapter explores the intricate balance between global branding strategies and local market adaptations. It emphasizes the importance of understanding cultural differences and consumer behaviors when entering international markets, supported by examples from brands like Samsung and Airbnb. The discussion highlights the necessity for thorough market research to tailor marketing efforts while maintaining a cohesive global brand identity.
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