The Importance of Authority Hacker

I see people just kind of compromising with the truth often in order to make money now, but it costs them down the road. I think that that's a really interesting thing to note about Authority Hacker is because you guys have this authentic leadership that's correctable. We saw once we got into the industry running the agency that there's real substance to SEO and it's one of the highest ROI investments in the long term. But there is so much noise and snake oil out there that we wanted to be more genuine than anything else.

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