GZERO World with Ian Bremmer cover image

Where middle class growth and small business meet

GZERO World with Ian Bremmer

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The Global Middle Class Revolution

This chapter explores the transformative rise of the global middle class, now encompassing over half the world's population, while contrasting it with the decline of middle class in advanced economies. It highlights the emerging entrepreneurial spirit among new middle class individuals, particularly women, and examines the unique challenges faced by small business owners known as 'strivers.'

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