Mark Shayler 'Helping big companies think small and small companies think big'
The New Abnormal
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The Biggest Challenge in the Environmental World Is Friendly Fire
The environmental movement almost attack itself, says Sorn. Big players want us to disagree over what the problem is, so they can carry on whilst we fight amongst ourselves. Even those companies that aren't easy to like are doing something - even if ten years ago they were doing nothing. So firstly, embrace the good stuff and beware of green greencocking. And then you've got brands who i wouldn't wear but i really value them for their work.
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