2min chapter

How to Win podcast with Peep Laja cover image

Six tips for building your business with Jellyfish's Kyle Lacy

How to Win podcast with Peep Laja

CHAPTER

The Sixth Lesson in Product Marketing

Product marketing as a function is still unfamiliar and confusing to many. The best way to think about it, product marketing is strategy. It's more about your career than it is the job you have right now. How many meetings are they having on a quarterly basis with their peer group? You need to do two a month. If their next thing is not at the company that you're at, you should be fine with that.

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