How to Be a Successful Influencer

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Lauren is probably one of the most followed per people on the internet right now. She gained her popularity because she was using musically, which became TikTok,. As a 13 year old to make lip sync videos for her friends and with her friends. Lauren's been in so many situations where adults were telling her what to do or what was best for her career.

Why should you be creating content for the right reasons?

Co-founder of Crowd Surf and named one of Forbes’ “30 Under 30,” Cassie Petrey is in the studio today, chatting about her experience providing specialized marketing services to stars like the Backstreet Boys, Britney Spears, Camila Cabello, and more.

Cassie discusses how authenticity and staying true to a creator’s vision are the key to successful content creation. She and Daniel then break down the importance of understanding how and why we consume content, the advantages of short-form vs. long-form content, and why the best influencers should have a mission to help others in some way.

They also dive into how supporting a creator’s authentic self is the best way to ensure they remain true to their vision.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

Follow Cassie:

Instagram: www.instagram.com/cassiepetrey/

LinkedIn: www.linkedin.com/in/cassiepetrey/

Follow Daniel on Twitter https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Timestamps:

· 0:00 Intro

· 1:36 From local to national music marketing

· 2:21 For the love of the game