How Do We Sort of Modify the Internet?

There's a whole industry built up around that now. It's people's entire jobs in many media organizations and social media sites specifically to improve what we call SEO, search engine optimizations. So when people are googling things and looking for things, the content that they want is coming up. But with these sort of murky algorithms that push more and more extreme content often, then people's views can become more extreme or violent. And I think that's where the main issue lies is how do we sort of moderate the internet?