3min chapter

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#091 - Richard Shotton - Some Very Important Effects In Advertising

Modern Wisdom

CHAPTER

How to Be an Amazing General

There was a recent story about Julius Caesar. He invented the idea 1000 years before the Vebulant effects. People assume something that is expensive must be high quality. You do not mess with Julius Caesar. Everybody who is listening, please go and follow Richard on Twitter. It's absolutely fascinating.

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