The Growth of Linear and Digital Video in India

The IPL will have been watched by more than 496 million viewers on television. We had 47 matches with peak concurrency for each match being more than 30 million going as high as 61 million for the second qualifier between Mumbai Indians and Gujarat Titans. All of it points in the same direction that sport and cricket particularly still has immense headroom for growth. On the linear platform, we're looking to provide a deeply immersive leanback and communal experience. While on digital platforms, we are looking to providing a high frequency, high convenience,. but basically making the sport the event, the game as widely accessible as possible.