Podcasts for the B B C

Pods for the bb c our really important tool for us to reach a younger audience. The focus for us is on reaching an unde 35 audience. We want podcast that can e, that can run for long time and be familiar. That's where you've got like friends in the room talking about things they're interested in. It's hard hitting new media but we don't see much other way of doing it. And so i imagine in the next year, if we're successful, we'll start seeing a bit of a new breed of podcasts re much more accessible to everyone.