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Biodegradable Packaging
In Europe, we can talk about packaging to be biodegradable or even compostable. But it's a bit misleading for consumer because what happens is that people put them in the garden and they believe that it's going to degrade in like three to six months. And it will degrade eventually, but it will may take, you know, 12 months to up to three years of use. The second trend was about performance and because we have more and more sensitive formulas right now,. Because we're removing any paraben or any preservative or anything to make the formula more and more natural as well. People need to touch and feel there needs to be a special sensor and experience with the