317: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast
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What's the Art Form to Customer Research?
Chris, i knew i was going to like my first interaction with you, but i liked it better than i thought. A lot of people confuse customer research with listening directly to customers. The challenge is that your they are qualitative insights, not quantitative insights. I gan always i orail. It's ithink gits. Why a lot of people like reds, like you and others, listen to me and resinate? Because i get insights that scale every day.
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