
53. Listener questions on media rights, expansion, football and more
Canzano and Wilner
The Future of the Pac-12 Media Rights
How does adding teams and markets now help the PAC 12 acquire chips to play in five or six years when it goes back to the negotiating table? And if we think about what media consumption is going to be like at the end of the decade, right? I mean, we're moving towards streaming. Having inventory, having tonnage could be very valuable for streamers in 5 or 6 years, right? There's only certain number of windows available on broadcast television. And so I think for the Pac-12, the longer term play is to acquire the chips that you need to satisfy streaming demands the next negotiations.
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