How to Manage the Chaos Process of Invention

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Twitter co-founder Evgeny Borsuk: Persistence doesn't mean marching on the same program against the same hill with the same sledgehammer or whatever metaphor you want. He says part of your compensation was your ability to try new ideas and fail. "The value of that failure is incalculable because you tried something that didn't work," he said.

Google doesn’t tell its employees how to innovate; it manages their inventive chaos. Their secret? Mix free-flowing ideas with disciplined decision-making.

In this week's All-Star Episode, former Google CEO Eric Schmidt shares his strategies to manage chaos. CEO of Google from 2001-2015, and now the co-founder of Schmidt Futures, Schmidt reveals the hidden secret in Google’s famous “20% time” policy, their approach to hiring smart creatives, and the parallels between leading Google and piloting small airplanes. Plus, the decision he made to support a crazy idea that he was certain would bankrupt the company.

"All-Star Episodes" are part of a special series designed to center some of the most timely — and timeless — business wisdom in the Masters of Scale feed. These episodes best encapsulate the kind of transformative, unconventional insights you hear in the series. Have an idea for an All-Star Episode from our library? Let us know at hello@mastersofscale.com.

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