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#262-How to Leverage Youtube Paid Ads to Scale on Amazon
Wizards of Ecom
Is There a Targeting Option for YouTube Ads?
Carlos: There's a lot of intent-based audience targeting options with YouTube. He says the skippable in stream or pre roll ads, you had to show us up before the video you're trying to watch. Those are called TrueView because those are the ones where you only pay if someone actually watches it. Carlos: One of the ways you could target on YouTube was by the content,. And this is where you can say, I'm picking this channel. Or I want my ad to run either before that specific video or before videos on that channel.
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