What does real omnichannel marketing look like in today’s pharma world?

In this episode of Game of Pharma, we sit down with Nick Smith—Founder of Loud Canvas Health and ex-Eversana leader, to unpack what’s changed in pharma omnichannel, why personalization beats presence, and how behavior data can reshape brand strategy.

Nick has worked on both niche and large-scale brands and shares powerful insights on:

Aligning brand goals with HCP and payer behavior
Creating omnichannel journeys that actually convert
Why rep visits are still gold (if tracked right)
Structuring websites for different stakeholders
Using omnichannel maturity models to future-proof brand plans

Whether you're in brand, marketing, or access strategy, this episode will challenge the way you think about omnichannel in pharma.

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#OmnichannelMarketing #PharmaMarketing #HealthcareStrategy #GameOfPharma #NickSmith #DigitalHealth #PatientCentric #HCPengagement #PayerStrategy #MarketingPodcast

Nick's LinkedIn: https://www.linkedin.com/in/therealnicksmith/

Host's LinkedIn: https://www.linkedin.com/in/lokesh-sharma-7250a71a9/

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