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FoA 280: Organic Farming Myths and Realities with Erin Silva, Ph.D.

Future of Agriculture

00:00

The Organic Advantage Is That It's So Well Defined

It's a blessing and occurs sometimes that organic is so well defined. From a marketing perspective, having a very well defined programme really facilitates communication and under ding. But it is easy to fall into the trap of following rules instead of following principles. The national organic standards board continues to review the programme in an attempt to ensure we are focused on the principles.

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