Malwarebytes’ Elena Verna on Growth Hacking in the PLG Era
BUILD with Blake Bartlett
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What Is the Viral Loop?
There are a slew of small metrics that we actually try to impact. What is activation? Activation i successful sin of is getting you through multiple steps in the product and getting you back to see the value. And retention is both engagement base and paid monitary base. So its the waterfall of metrics with bookings at the top levers, on the second lever, and then you go very heavy down in to each individual keki eye that you can impact.
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