Website Swap Test for Generic Positioning

Hey everyone, today is a solocast on a topic that's often misunderstood: Niching vs. Positioning. 

I wanted to record an episode to help set the record straight and get people on the same page for how we're viewing these things. 

In this episode, we discuss:

• The real difference between niche and positioning
• How to build positioning that creates demand
• Why over-niching won't save weak messaging
• And more...

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No one was asking for another community. But I've made one anyway.

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Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

You can list your open positions for free at AgencyJobHub.com.

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Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

This is a must-have for agency owners and operators.

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Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency. 

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Get it at DynamicAgencyCourse.com.

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And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.