1271: Pain Points for Prospects (& What to Do About Them) w/ Adam Springer
B2B Growth
00:00
Are You Driving Up the Pain?
Andi: In order to drive up the pain it, you need them to speak about the problem that they're having. So in order to do that, you could draw out a quadrant. On the left side you have pain, which people want to move away from. And what do they want to move towards? They will go to the other side, which is pleasure. You've got frustration or want, fear or dream. That's kind of your ex axis. But if youd use it where you touch points, all four points of their pain, then your explanation video, when and the person watches it, yhey're like, wild. This is exactly what i'm
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