288 Ahmed Rahim: Co-Founder & Chief Vision Officer of Numi Tea
The Kara Goldin Show
00:00
What Is Your Drink of Hospitality?
Tea is such a big beverage in our culture in the middle east, and it's obviously big in eastern europe. And so my sister and i came upon the idea to bring this dried lime, which we'd always talked about in our family te somebody should bring it to the us. We decided to call the company new me. It was kind of more like an art gallery than a branding trying to sell. I remember our first wept sight. You had to click like seven times to actually buy something. To be artists and enter the world of entrapineurship 23 years ago on august seventh, 20, 19 99 when we launched has just surpassed our 23 year anniversary.
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