The Peel with Turner Novak cover image

How Solugen is Saving the $5 Trillion Chemical Industry (Co-founders Gaurab Chakrabarti & Sean Hunt)

The Peel with Turner Novak

CHAPTER

Identifying a Market Opportunity in the Water Cleaning Industry

The speakers discuss their experience in the water cleaning industry and how they identified a market opportunity by offering a more affordable solution for water cleaning using enzymes. They talk about the challenges they faced in scaling up their operation and dealing with supply chain problems. They also highlight the pain point of expensive peroxide used by a company in the industry and how they aimed to take over that market.

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