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#138 CEO Motive, Shoaib Makani w/ Ilya Fushman: Powering the Physical Economy
Grit
The Importance of Connecting Trucks
The founding narrative was we're going to connect trucks. We had hundreds of thousands of drivers, trucks and trucking companies in our network. And so it seemed actually quite natural that we would be able to build just a much better marketplace experience. The way freight was transacted up until then was really over the phone.
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