Ep.47 AWS: Account-Based Marketing is not a one size fits all
Account-Based Marketing
00:00
Momentum ITSMA and AWS ABM
The cost justification just isn't there it's over-engineered for the approach. us see that we were on the right track at times or challenged us so it sounds like you've really embraced outside thinking and really infused that with your strategy but all of it comes back to starting with the use case I so often see sales leaders or marketing leaders get excited about ABM but actually the cost justification is not there.
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