E55: Mudassir Sheikha on scaling and reinventing Careem
Conversations with Loulou
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Navigating the Ride-Hailing Evolution
This chapter explores the early challenges and growth of a tech-driven ride-hailing service, emphasizing the critical role of leadership and customer-centricity amidst competition. It highlights the company's transition from professional services to a focus on consumer needs, adapting strategies to thrive against global rivals. The discussion also covers the impacts of COVID-19, leading to operational shifts and the evolution towards becoming a super app.
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