There aren't a lot of other products in market that we can reference to use as inspiration for building out our paid product. The second thing that created builders block is thi pere of the unknown and comfortability with what's already working. Morning brewse business did 21 million dollars in 20 20, most of which came from our newsletter products. So it added this pressure to think about how can we possibly move the needle with this new educational product? And is there any way down the road that education as a business could become a ten million dollar business? If the answer was no, then i probably shouldn't be spending my time on it.