Is China Going to Center Around the Influencers?

If influencers had a platform, then that's where it would be driven from. You can't really do it on Instagram because you don't have the checkout. Amazon can't do it. It's like kind of complicated to bring the influencer over there and they may not have like the right thing the influencer wants to sell. If you're a mega influencer that has a huge audience and you have a relatively limited catalog right so Kylie Jenner is a perfect example. Like, I think she could do a lot of business on Instagram and TikTok but like that's a wildly different problem than a wholesaler that has 5 million, 10 million, 80 million in their catalog or