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038 - OOUX at HelloFresh with Jake Zukowski

The Object-Oriented UX Podcast

CHAPTER

How to Overcomplicate Your Design Process

I usually find that just this is not a design answer this is a personality and kind of communication answer. I have found that when folks say things like you're overcomplicating it. What they're actually saying is I don't have the answers for you and I'm in a vulnerable state right now, he says. Hello Fresh has an experimentation culture because our customers tell us what works and what doesn't work. It takes away the argument from people like me and puts the argument in the hands of our customers.

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