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20min chapter
IKEA
Acquired
IKEA's Controversial Legacy and Evolution
This chapter explores the complex history of Ingvar Kamprad, founder of IKEA, including his early political affiliations with fascist movements and later regrets. It also discusses IKEA's strategic shifts over the years, from its hesitance with e-commerce to its growth in urban markets, alongside financial challenges. The narrative weaves together personal insights on IKEA products, assembly dilemmas, and the juxtaposition of past values with modern business practices.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode