The Rise and Fall of the Slinky

This chapter explores Richard James's tumultuous personal life amidst the success of his Slinky business in the 1950s, highlighting his infidelity and subsequent religious transformation. It also chronicles his wife Betty's struggles to manage the sinking company and her resilience in taking charge after Richard's departure for a missionary life in Bolivia. The narrative intertwines the Slinky's journey through financial ups and downs, innovative revivals, and the lasting cultural impact it has made, including the development of a memorable jingle.