Family Office Podcast: Billionaire & Centimillionaire Interviews & Investor Club Insights cover image

Constructing Your Compelling One-Liner | Ep 4

Family Office Podcast: Billionaire & Centimillionaire Interviews & Investor Club Insights

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How to Communicate to Investors That Your Business Is Vertically Integrated

If your brand is horrible, but your partner just refuses to change it and you are stuck with it till the end of time because you spent $19 a VISTA print on your business cars that means nothing. You should have to watch that module and change your brand probably if it doesn't mean anything. Well, you can have your one liner than carry more of the weight. If your brand name says medical clinic capital, then your one liner can be more dialed in. Ifyour brand name said motel to apartment conversions, your one liner could talk more about how you do those conversions or share more of those numbers. Otherwise, if your brand name is Wilson capital, then you have to

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