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The Business of Content with Simon Owens
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What's Your Approach to Branded Content?
When we started out, we had our lical editorial team onbasically being assigned to create the content on behalf of our advertising partters. And we learned very quickly that that takes them off their focus of really, really ing on the news n engaging the public on social. So we built a branded content a studio, like a lot of groups on that service, is 100 % of the content that we create. We have different levels of that, which come with differnt prices points and different types of ads.
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