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#102: Snap Spectacles, Build-A-Bear, and the Myth of the Everything App

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Navigating the Landscape of Consumables

This chapter examines the intricacies of consumables, focusing specifically on chocolate and the tensions between quality and branding. It highlights the evolving dynamics in creator collaborations and the push towards authenticity in marketing, especially within the saturated supplement industry. The discussion covers both the challenges and opportunities in standing out in niche markets while contemplating the broader implications for consumer perceptions in an increasingly complex food system.

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