2min chapter

The Zane Lowe Interview Series cover image

Brian Eno

The Zane Lowe Interview Series

CHAPTER

Getting to Execution

I love seeing things come into being. I'm interested in helping that process. The whole idea of those oblique strategies cards was exactly to do that, to say, okay, sometimes you hit a dead end. It's completely natural. Even in a good working process, you sometimes arrive at a cul-de-sac. You don't know where to go. There's so much technological assistance to beginning. So many ways of getting something pretty respectable going quite early on. Again, to quote Picasso who said there's nothing worse than a brilliant beginning. Endings are hard. Beginnings get easier and easier, actually.

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