The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#69: Reporting To The CEO - 5 Things Marketers Should Know

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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The Importance of Optimism in Marketing

CEOs look to marketing for optimism and finance for pessimism. If marketing is pessimistic, it's usually not a good mix. Marketing should be sending her the weekly update covering only the top items that directly impact company revenue.

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