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THE MAGIC OF THINKING BIG - Commented Book

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How to Sell a Farm as It Is

"I don't try to sell my prospects a farm as it is. I develop my entire sales plan around what the farm can be," he says. "When you show him a concrete plan for doing something with the farm, he's just about sold." A friend shows off three plans that would turn this run-down property into a riding stable and tree farm.

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