Exploring Psychological Factors in Multi-Level Marketing Schemes

Every year, thousands of Americans lose money participating in multi-level marketing (MLM). So, last year, when a new business idea that promised to correct MLM's sins bubbled up on Instagram and TikTok, a lot of people hopped off the MLM train, and onto this new one, lured by the promise of a low-lift and lucrative side hustle.

This new business idea is called "master resell rights." But what exactly is it? Where did it come from? And does it actually solve any of MLM's problems? Endless Thread investigates.

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Credits: This episode was produced by Grace Tatter. Mix and sound design by Emily Jankowski. It was hosted by Ben Brock Johnson, Amory Sivertson, and Grace Tatter.