The Stigma of Outsourcing and the Future of Personalization in E-commerce

In this episode of the ASOM Pod hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) get into the ever-changing world of AI in eCommerce! In this episode, the hosts chat about how AI is shaking up marketing, customer service, and business operations. They break down popular tools like ChatGPT, Claude, and Grok, sharing how brands are using them to personalize experiences, create content, and boost efficiency.

But it’s not all smooth sailing—AI comes with its own set of challenges. The conversation covers the risks of relying too much on automation, how to keep creativity alive, and why human oversight is still essential. Plus, they share tips on using AI without losing your brand’s unique voice and staying relevant to younger audiences.

What You’ll Learn:

• How AI is reshaping personalization in eCommerce
• The impact of chatbots on customer experience and marketing
• Key challenges of AI adoption and maintaining the human touch
• How different generations are embracing AI in commerce
• Actionable strategies for brands looking to integrate AI effectively

This episode is packed with insights for e-commerce professionals, marketers, and business leaders looking to stay ahead of the AI curve.
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Big shoutout to our sponsors who make this podcast possible!

Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/

Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.com

Workspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io 

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00:00 Teaser Trailer

01:54 Welcome to the ASOM Pod

03:59 Diving into AI in eCommerce

05:17 Current AI Tools and Their Applications

12:30 Challenges and Future of AI in eCommerce

16:25 Customer Experience and AI

19:58 The Impact of Chatbots on Customer Service

23:31 The Challenge of Personalization

24:14 AI's Role in Marketing and Personalization

24:59 The Human Touch in AI-Driven Marketing

26:24 AI in Content Creation and Social Media

28:57 Adoption of AI Across Generations

30:24 Future of AI in eCommerce

39:04 Getting Started with AI

42:27 Guess That Business Game

46:36 Wrap-Up and Teaser

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Follow Jimmy Kim at: 

X:  https://www.twitter.com/yojimmykim 

Linkedin:  https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim 

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Follow Bryan MacDonald at:

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LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

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Follow John Roman at: 

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at: 

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!