The Importance of Form Over Function in Apple's Business

The G4 cube failed to find a real market. Critics said that Jobs actually didn't identify a target market for the device. The lack of features paired with a high sticker price meant most folks in the market for a more powerful Mac were going with a more traditional power Mac computer, not the cube. Apple said that poor cube sales led to a $90 million shortfall for the company just run the cube alone.