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The Crazy Economics of Book Publishing
Ones and Tooze
Is It Random? Or Is It Random?
Euste says that gloating over a best seller is like taking credit for the weather. I need to clarify her your saying or he is saying that it's random relative to the content of the book, or even random relative to their own marketing efforts. A with books, i think it's more complicated. But what we are seeing is overwhelming evidence from the current cohort of tenages of a really dramatic shift in media engagements. And this is despite the fact that we could be talking about digital content. It's just not happening.
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