BONUS: Marketing Made Simple Podcast—The Best Takeaways From This Year's Top Episodes (Part 2)
Why That Worked – Presented by StoryBrand.ai
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Giving a Testimony of the People You Serve
"Put a testimony of the people who you serve. Yes, like the lives that were changed 100%. But you are also serving the donor," she says. "The number one reason that people don't give is because they aren't asked." She adds: "Just stand boldly in your guidance as the fundraiser and helping to guide them".
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