4min chapter

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Inside B2B: How B2B brands are responding to 'forced digital transformation'

Marketing Week

CHAPTER

Internal Marketing and the Importance of Communication

Internal marketing and the importance of employer branding seems to me to be, it's its time right now. So i think as part of your common strategy internally, providing the em the space for absolute e creativity and risk taking will be the enduring thing out of the other side. You know, i think that the world will continue to shift and change. And having flexed the muscles during this time, i think we'll put everybody in a better position going forward.

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