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Bluemercury: Marla and Barry Beck
How I Built This with Guy Raz
How Did You Come Up With the Name Blue Mercury?
We envisioned ourselves as becoming, and ultimately did become, a source for information. And so Mercury was the God of information. So Blue Mercury called her up. We settled on that. I do remember that when we told the investors we were going to name the company Blue Mercury, they hated the name. They thought that we should call it Marla's Beauty Shop,. Barry's Beauty Shop, have beauty in the name. But 90% of your listeners probably don't know who Starbucks was. Oh, that's right. That's why there's a mermaid on your coffee cup. Yeah. Right? The day we turned on, by the second day that we had the website turned on
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