2Bobs—with David C. Baker and Blair Enns cover image

What Tech Bros Get Right...and Wrong

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Leveraging Customer Advocacy to Scale Sales and Reach

Discover how turning customers into advocates can rapidly expand a business' reach through organic referrals. Explore the psychology behind customers willingly sharing positive experiences and shaping conversations to drive sales growth.

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