In this podcast, we take a lot of the chatter we’ve heard about MEDDICC and break down our point-of-view about the methodology. John Kaplan sets straight some misconceptions and misapplications about the popular qualification framework. He discusses:
- MEDDICC’s common misuse as a compliance tool.
- How to properly incorporate MEDDICC as a manager.
- Using MEDDICC throughout the entire customer engagement process.
Here are some additional resources:
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