Reliance bets big on the IPL. The Women’s IPL
Finshots Daily
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Women's IPL Could Be a Great Opportunity for Brands
The women's IPL could see ads dominated by Whisper and Hardik. Out of the 1.8 billion minutes viewed, nearly 42% of those eyeballs came from women. A similar short form women's cricket league called the 100 in the UK attracts a female audience viewership of just 27%.
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